why buy from us?

here are 10 good reasons

We don't just sell you a camera - we show you how to use it.

We're committed to helping you capture, preserve and share your photographic memories so you can tell your story and remember the special moments in your life. 


If we haven't got a photographic item you need we'll order it for you. Try us first for hard-to-find photographic items


Our prices are competitive - we have a good relationship with our suppliers. We often hear comments like “your prices are a lot cheaper than I expected from a local store”.


Whether you’re a photoholic, a professional photographer, or just capture family memories, you’re always welcome at our place! All of our staff are photographers too (some better than others!)


We're a specialist photographic store - our knowledge of cameras and photography is priceless. Many stores refer people to us when they can’t find a solution.


We don't just sell you a camera - we show you how to use it. We provide support & advice long after the sale so you can capture the best photos you can.


We are committed to providing superior, friendly service so you buy the best photographic item for your needs or find the best solutions for your photos. In 2016 we won overall "business of the year" and won the lifestyle category in the Hamilton Central Business Awards.


You'll find a great selection of cameras as well as a variety of camera accessories to enhance your photography.


Our family has been providing New Zealand's amateur and professional photographers with great service since 1928. We've just celebrated 90 years in business.

shop LOCAL

We're an independent, locally-owned and operated family business.

See our store hours and location

We'd love to see you.

visit our store